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Electric Doodle:  New York Hall of Science


New York Hall of Science approached Collab to create an experience that would promote Maker Faire at the Museum.


Our Task

Create an experience that combines the educational elements that New York Hall of Science presents, with a fun and interactive family activity, promoting Maker Faire.



An installation that combined an educational experience and a branded Maker Faire take home piece. We created a booth called Electric Doodle, and marketed it as a new way to create art by doodling in the dark. The booth combined electronics, photography and art so visitors could draw a design in the dark booth. Kids took the  with their clothespin and LED light and the booth would capture it using slow shutter speeds of the installed camera and print the final doodle onto a Maker Faire branded paper.



By using an LED (Light-Emitting-Diode), a battery, and a simple everyday clothes-pin, you can Doodle in the dark!



Kids and adults found the experience mesmerizing, fun and entertaining.  So much so that lines during the 3 weekends of the installation were more than an hour long every day.  

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We went about building one of the largest pop-up books in the world, and made it mobile to boot. 

A giant pop-up book that when educators turned the pages, a giant pop-up replica of the Mosque was revealed, projected mapped with animated content to tell the story of the Mosque and the people who worship there and care for it.  

Each turn of the page was a new adventure. We created a journey around the world for the kids, awe inspiring as each new page came to life with light, sound, animated content and projection mapping.  

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For the educators, we developed a user friendly custom software so they could easily deploy the content onto the pop-up mosques.  Using an ipad, the teachers were able to move through the pages at their own pace, focusing on the students instead of the technology. 

And and the end of each immersive, multimedia journey, the kids created their own projects with paper and scissors, inspired by the designs, history and structural elements found in the architecture of the Mosques they had just experienced. 

The production design and intricacies in developing the magical pop-up book created some of the most interesting design challenges we have experienced.  The constraints created the conditions for our team to work together closely to understand how we could reinvent a moving mobile canvas used for projection.  If you would like to go behind the scenes and learn more about the technical aspects of developing this project you can find more details here.


Many of the valuable learnings from this project have given us valuable insight into developing live immersive experiences.  If you are working on a project that requires an innovation team, please reach out.  We love to build teams around a vision or consult and educate on best practices for inventing and reinventing.   


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