THE PROJECT

Having worked with Collab for many years, when Nickelodeon was looking for a way to celebrate the 10th anniversary of Dora the Explorer, they asked us to collaborate.

Nickelodeon asked Collab to figure out a method for designing bags, in a limited run, for 12 celebrities as part of Dora’s anniversary, and the pro-social initiative, Beyond the Backpack.

The campaign was created to call attention to the emotional, physical, and educational competencies preschoolers need.  The campaign served as the key component of Nickelodeon’s overall plans for Dora the Explorer’s anniversary, and consisted of a PSA campaign featuring Salma Hayek and Dora. 

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